Imagine walking into a store where the aisles twist and turn, the signs are in a language you don’t speak, and the products are hidden behind obscure, unlabeled doors.
How long would you stay before turning around and leaving?
The same applies to your website.
Steve Krug famously said, “Don’t Make Me Think.”
It’s a mantra that should be tattooed on every web developer’s forehead.
But here’s the catch: It’s not just about avoiding confusion.
Storytelling isn't just a tool—it's the heartbeat of every successful brand.
It’s how we connect, resonate, and ultimately, how we stay remembered.
The facts, figures, and features of a product?
They’re important, sure.
But it’s the story you tell around them that makes them come alive.
Why does storytelling matter in business?
Because we’re all human.