Too often, we find ourselves anchored in the present—addressing today’s problems, meeting current needs, and catering to today’s users.
It’s a natural inclination; the present is tangible, urgent, and demands our attention.
But what if our most significant endeavor isn’t to design for today, but to at least try to envision a tomorrow we can’t yet see?
When we design, we’re not just crafting solutions for the now—we’re shaping the foundation for what lies ahead.
The real challenge?
We often talk about the obvious metrics: clicks, conversions, bounce rates.
They’re the easy ones to measure, the ones that fit neatly into a spreadsheet.
But what about the signals beneath the surface?
The hidden cues that reveal what users truly feel and think as they interact with your design?
Consider the hover.
It’s a pause, a moment of curiosity.
We live in a world where every click, scroll, and interaction is a direct response to how we, as humans, perceive and process information.
Design is not just about aesthetics; it's about how design relates to customers.
It’s about understanding the invisible forces that guide user behavior and leveraging them to create experiences that resonate, engage, and convert.
Are we beginning to reimagine what it means to be human?
As we craft AI in our image, it’s hard to shake the feeling that we’re venturing into uncharted territory—playing a role we were never meant to play, not because we should, but because we can.
We’re building AI models that have the potential to think, respond, and adapt like us.
The fact that ChatGPT has already passed the Turing Test is a testament to the grand scale of technology that we’re dealing with.
Imagine a world where...
TikTok is the fastest growing social media app in the world right now.
Initially starting out as a platform for short, entertaining, viral videos, TikTok has quickly evolved into a multifaceted platform that is actively influencing our culture.
Created by Bytedance, its algorithm is finely tuned to keep users engaged for extensive periods of time, attracting over a billion users globally so far.
This platform's success has prompted competitors like Facebook and Instagram to introduce features like