Startups

Upsides and Downsides

Like with any new technology, AI is creating new opportunities and driving real change for many people, from automating mundane tasks in the workplace to transforming creative industries.

But what specifically is it changing?

The why behind AI is somewhat obvious—AGI, singularity, playing god. I’ll explore the deep ethical, moral, and philosophical implications of this technology another time and spare you the fluff.

Designing for Trust: The Foundation of User Loyalty

Attracting users after you’ve launched a product is just the beginning. 

Retaining them requires more than a flashy interface or innovative features—it demands trust.

Trust influences everything from repeat visits to brand advocacy. 

But how exactly does design foster trust, and what strategies can you employ to ensure your digital products inspire confidence and loyalty? 

A Promise Worth Keeping

When I look back on this post years from now I want to be able to say Ambio is keeping its promise, that it’s building genuinely powerful business solutions that drive efficiency, empower growth, and foster innovation.

‘Powerful’ because a strong technical infrastructure and beautiful user interface are essential to a good customer experience.

‘Drive Efficiency’ because optimising business operations to achieve the highest possible output is half the battle.

‘Empower growth’ because...

Check Out Some of My Other Work...

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