Authors

Aidan Brotherhood

I’m Aidan, an entrepreneur dedicated to building and partnering with brands that drive meaningful, positive change. Embracing resilience and innovation, I transform creative ideas into impactful solutions that address real-world challenges.

My name is Aidan, I’m an entrepreneur dedicated to building and partnering with brands that drive meaningful, positive change in the world. 

Starting my first company was a leap into the unknown. 

I quickly learned that finding success isn’t a straight line but a series of trials, errors, and invaluable lessons. 

Each setback I’ve experienced has reinforced the importance of resilience, focus, and the courage to pivot when necessary. 

My experiences have shaped my philosophy: true progress comes from embracing failure as learning in its truest form, and that persistence in the face of failure is what’s actually important.

In 2019, I founded Ambio.

Initially a marketing agency, Ambio has since evolved into a software company focused on developing intuitive business intelligence tools. 

My mission is to build and partner with brands that solve real-world problems, and drive meaningful, lasting positive change as a result.

I believe that real innovation happens when we blend creative intuition with deliberate action, fostering environments where ideas can thrive and transform into solutions that address pressing societal challenges.

Beyond ambio, I have several other projects in the pipeline that I’m excited to bring to fruition.

If you’re interested in partnering with me on a business or project click here.

I look forward to chatting with you.

Aidan

My Posts

Entrepreneurship & Business

Why Storytelling Matters

September 18, 2024
Aidan Brotherhood

Storytelling isn't just a tool—it's the heartbeat of every successful brand. It’s how we connect, resonate, and ultimately, how we stay...

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Technology

Designing for a Future You Can’t See

September 17, 2024
Aidan Brotherhood

Too often, we find ourselves anchored in the present—addressing today’s problems, meeting current needs, and catering to today’s users...

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Personal Development

Just Do The Thing

September 16, 2024
Aidan Brotherhood

In our journey toward achieving goals and making progress, it's all too easy to get caught up in activities that...

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Entrepreneurship & Business

Designing for Trust: The Foundation of User Loyalty

September 15, 2024
Aidan Brotherhood

Attracting users after you’ve launched a product is just the beginning. Retaining them requires more than a flashy interface or innovative...

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Entrepreneurship & Business

Creating with Constraints: Why Limitations Fuel Innovation

September 14, 2024
Aidan Brotherhood

Imagine being handed a blank canvas, unlimited resources, and complete freedom to create anything you desire. While this scenario sounds exhilarating,...

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Entrepreneurship & Business

The Zero to One Principle: Creating Something New

September 13, 2024
Aidan Brotherhood

True innovation drives progress, but true innovation is hard to accomplish. The idea of creating something entirely new can seem overwhelming,...

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Personal Development

The Compounding Effect of Small Decisions

September 8, 2024
Aidan Brotherhood

We often think that big wins, monumental shifts, or radical changes are what shape our future. But the truth is, it's...

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Technology

The Hidden Signals of User Behavior

September 7, 2024
Aidan Brotherhood

We often talk about the obvious metrics: clicks, conversions, bounce rates. They’re the easy ones to measure, the ones that fit...

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Philosophy & Psychology

The Mental Models That Shape Our Decisions

September 6, 2024
Aidan Brotherhood

Charlie Munger, Warren Buffett's right-hand man, once said 80 or 90 important models will carry about 90% of the freight in...

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