Authors

Aidan Brotherhood

I’m Aidan, an entrepreneur dedicated to building and partnering with brands that drive meaningful, positive change. Embracing resilience and innovation, I transform creative ideas into impactful solutions that address real-world challenges.

My name is Aidan, I’m an entrepreneur dedicated to building and partnering with brands that drive meaningful, positive change in the world. 

Starting my first company was a leap into the unknown. 

I quickly learned that finding success isn’t a straight line but a series of trials, errors, and invaluable lessons. 

Each setback I’ve experienced has reinforced the importance of resilience, focus, and the courage to pivot when necessary. 

My experiences have shaped my philosophy: true progress comes from embracing failure as learning in its truest form, and that persistence in the face of failure is what’s actually important.

In 2019, I founded Ambio.

Initially a marketing agency, Ambio has since evolved into a software company focused on developing intuitive business intelligence tools. 

My mission is to build and partner with brands that solve real-world problems, and drive meaningful, lasting positive change as a result.

I believe that real innovation happens when we blend creative intuition with deliberate action, fostering environments where ideas can thrive and transform into solutions that address pressing societal challenges.

Beyond ambio, I have several other projects in the pipeline that I’m excited to bring to fruition.

If you’re interested in partnering with me on a business or project click here.

I look forward to chatting with you.

Aidan

My Posts

Technology

The Hidden Signals of User Behavior

September 7, 2024
Aidan Brotherhood

We often talk about the obvious metrics: clicks, conversions, bounce rates. They’re the easy ones to measure, the ones that fit...

Read Post
Philosophy & Psychology

The Mental Models That Shape Our Decisions

September 6, 2024
Aidan Brotherhood

Charlie Munger, Warren Buffett's right-hand man, once said 80 or 90 important models will carry about 90% of the freight in...

Read Post
Personal Development

Learning How to Learn

September 5, 2024
Aidan Brotherhood

The most valuable skill you can develop isn’t tied to a single profession or discipline—it's learning how to learn...

Read Post
Technology

The Psychology of Design: Why Users Behave the Way They Do

September 4, 2024
Aidan Brotherhood

We live in a world where every click, scroll, and interaction is a direct response to how we, as humans,...

Read Post
Technology

Are We Playing God with AI?

August 31, 2024
Aidan Brotherhood

Are we beginning to reimagine what it means to be human? As we craft AI in our image, it’s hard to...

Read Post
Entrepreneurship & Business

The Myth of the Perfect Launch

August 30, 2024
Aidan Brotherhood

In a world obsessed with perfection, it's easy to fall into the trap of believing that your product, idea, or...

Read Post
Entrepreneurship & Business

The Power of Modularity: Building Ambio One Brick at a Time

August 23, 2024
Aidan Brotherhood

After months of being pulled in different directions, I can finally dedicate my focus to building the ambio platform again....

Read Post
Personal Development

A Great Mind, an Uncertain Path

August 22, 2024
Aidan Brotherhood

In the last day or so, I’ve found myself thinking about a friend from my school days. I don’t know why...

Read Post
Philosophy & Psychology

Go To The Light

August 21, 2024
Aidan Brotherhood

Life is a fleeting, unpredictable, and unapologetic journey.For most of us, it’s filled with more darkness than we’d like to...

Read Post