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Latest Posts
See my latest blog posts.
Entrepreneurship & Business
Why Storytelling Matters
September 18, 2024
Aidan Brotherhood
Storytelling isn't just a tool—it's the heartbeat of every successful brand. It’s how we connect, resonate, and ultimately, how we stay...
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Technology
Designing for a Future You Can’t See
September 17, 2024
Aidan Brotherhood
Too often, we find ourselves anchored in the present—addressing today’s problems, meeting current needs, and catering to today’s users...
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Personal Development
Just Do The Thing
September 16, 2024
Aidan Brotherhood
In our journey toward achieving goals and making progress, it's all too easy to get caught up in activities that...
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Entrepreneurship & Business
Designing for Trust: The Foundation of User Loyalty
September 15, 2024
Aidan Brotherhood
Attracting users after you’ve launched a product is just the beginning. Retaining them requires more than a flashy interface or innovative...
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Entrepreneurship & Business
Creating with Constraints: Why Limitations Fuel Innovation
September 14, 2024
Aidan Brotherhood
Imagine being handed a blank canvas, unlimited resources, and complete freedom to create anything you desire. While this scenario sounds exhilarating,...
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Entrepreneurship & Business
The Zero to One Principle: Creating Something New
September 13, 2024
Aidan Brotherhood
True innovation drives progress, but true innovation is hard to accomplish. The idea of creating something entirely new can seem overwhelming,...
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Personal Development
The Compounding Effect of Small Decisions
September 8, 2024
Aidan Brotherhood
We often think that big wins, monumental shifts, or radical changes are what shape our future. But the truth is, it's...
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Technology
The Hidden Signals of User Behavior
September 7, 2024
Aidan Brotherhood
We often talk about the obvious metrics: clicks, conversions, bounce rates. They’re the easy ones to measure, the ones that fit...
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Philosophy & Psychology
The Mental Models That Shape Our Decisions
September 6, 2024
Aidan Brotherhood
Charlie Munger, Warren Buffett's right-hand man, once said 80 or 90 important models will carry about 90% of the freight in...
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